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- 2013 MFV Announcement Press Release
|Company||My Furry Valentine||flexi USA||phoDOGrapher||Alcott|
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The Shelter Pet Project is the result of a collaborative effort between two leading animal welfare groups, The Humane Society of the United States and Maddie’s Fund, and The Ad Council. The campaign goal is to make shelters the first place potential adopters turn when looking to get a new pet, ensuring that all healthy and treatable pets find loving homes. This is accomplished by breaking down misconceptions surrounding shelter pets and communicating that “A person is the best thing to happen to a shelter pet. Be that person. Adopt.”
Click here to access the Shelter Pet Project Campaign and media page.